Aveda is more than a beauty brand—it's a way of life. Founded in 1978 by Horst Rechelbacher in Minneapolis, Aveda was built on the principle that beauty, wellness, and environmental responsibility are inseparable.
The Aveda Story
Horst Rechelbacher, a renowned hairstylist from Austria, discovered the power of Ayurvedic healing during a trip to India. Inspired by this ancient tradition, he created Aveda (derived from the Sanskrit word for "knowledge") to bring plant-based beauty to the professional salon industry.
Core Values
- Environmental leadership — First beauty company to manufacture with 100% wind power
- Cruelty-free — Never tested on animals
- Naturally derived — 96% naturally derived ingredients
- Giving back — Millions donated to environmental causes
At SAP Salon
As a proud Aveda lifestyle salon, SAP Salon embodies these values in every service. Visit us to experience the Aveda difference firsthand.